The loser buys actual custom license plates from the DMV with a phrase the champion chooses, and keeps them on the car until next year's draft. Unlike a plate frame, this one is government-issued. The champion's imagination is the only guardrail, within DMV decency rules.
The long haul: this is not a one-afternoon sentence. With a time commitment of full year, the punishment keeps paying out (for everyone else) long after the season ends. Long sentences need a written end date and a league-appointed enforcer who checks compliance.
Seen in the wild: footballguys.com · fantasypunishments.com